Menu # AI-powered Brand Agents built for marketers & publishers Firsthand Brand Agents dynamically deliver your knowledge wherever consumers need it, in the moments that matter. [Schedule a Demo](https://www.firsthand.ai/contact) [Founder & co-CEO Jon Heller on the NVIDIA AI Podcast](https://blogs.nvidia.com/blog/how-ai-transforms-customer-journeys-retail/)[Axios: Firsthand raises $26M for brand agents](https://www.axios.com/2025/03/04/firsthand-brand-agents-marketers) About Firsthand | ## We’ve built the industry’s first Brand Agent Platform, giving you a firsthand way to connect with consumers through your own AI agents. AI isn’t just a new technology — it’s a new communication medium that enables brands to engage consumers directly, wherever they are. Firsthand unlocks this opportunity by making your expertise accessible in real time, guiding consumers toward the information they need to take action. Brand Agents act as AI-powered brand representatives, delivering your knowledge in real time and in the right context on your site, across paid media, and beyond. ‍ No one knows your products better than you. Now, AI makes it possible to turn that expertise into direct interactions with your audience. With the Firsthand Brand Agent Platform™, you stay in full control of your brand’s voice, knowledge, data, and relationships — using AI to connect, inform, and build trust in ways never before possible. About Brand Agents | ## What Brand Agents enable ![](assets/513f677a89c8d750.webp) ![](assets/8d75c5ad026c5cfa.webp) ![](assets/f5485a33476d4f07.webp) ### Shorten the path from interest to action Proactively surface the right content at the right moment in a consumer’s journey, guiding them to what they specifically need and to helping drive them to act, faster ### Know your customers like never before Go beyond basic metrics with rich transcripts that reveal how different customer groups think, decide, and engage. Every Brand Agent interaction acts as a real-time survey, uncovering meaningful insights that drive smarter business decisions. ### Stay in control of your voice Lakebed™, Firsthand’s AI-first data rights management solution, keeps you in control while enabling you and your partners to securely share data the moment a consumer needs help. Brand Agents get the right information to provide the best guidance without any party taking ownership of data that isn’t theirs, ensuring collaboration is secure, real-time, and only used as intended. [Firsthand Platform](https://www.firsthand.ai/platform) • 001 ## Shorten the path from interest to action Proactively surface the right content at the right moment in a consumer’s journey to drive them to act, faster. • 002 ## Know your customers like never before Go beyond basic metrics with rich transcripts that reveal how different customer groups think, decide, and engage. Every Brand Agent interaction acts as a real-time survey, uncovering meaningful insights that drive smarter business decisions. • 003 ## Stay in control of your voice, knowledge Lakebed™, Firsthand’s AI-first data rights management solution, keeps you in control while enabling you and your partners to securely share data the moment a consumer needs help. Brand Agents get the right information to provide the best guidance without any party taking ownership of data that isn’t theirs, ensuring collaboration is secure, real-time, and only used as intended. [Firsthand Platform](https://www.firsthand.ai/platform) Firsthand Features ## Unique Features that Elevate Your Campaign Creation As Firsthand, we offer companies a direct path to their customers. This makes it possible to create fully personalized campaigns based on downloaded real-life data [Feature 1 001 ### Deep analysis of user actions performed on the website](https://www.firsthand.ai/)[Feature 2 002 ### Deep analysis of user actions performed on the website](https://www.firsthand.ai/)[Feature 3 003 ### Deep analysis of user actions performed on the website](https://www.firsthand.ai/)[Feature 4 004 ### Deep analysis of user actions performed on the website](https://www.firsthand.ai/) Security and Control ## Firsthand’s solution empowers brands to use AI in campaigns with complete control over its application. From personalization to precise targeting, businesses can deploy AI strategically while maintaining their unique identity and goals. Firsthand Solutions ## our brand agents Brand Agents combine human creativity with AI to deliver personalized ad experiences that connect brands with their audiences. They analyze data, optimize strategies, and provide actionable insights to make campaigns more engaging and effective. [Firsthand Platform](https://www.firsthand.ai/) Answering User Questions Our platform uses advanced encryption, strict access controls, and robust privacy measures to ensure that all information remains fully protected. Aligning with Brand Our platform ensures AI is applied securely and effectively, with you defining its scope and application. Solving User Problems Firsthand lets brands fully control how, where, and why AI is used, keeping strategies transparent and aligned with their goals. Guiding User Decisions Firsthand gives brands the tools to confidently manage AI, controlling data, deployment, and functionality. [marketers](https://www.firsthand.ai/#w-tabs-0-data-w-pane-0)[publishers](https://www.firsthand.ai/#w-tabs-0-data-w-pane-1) Firsthand Solutions ### How marketers use Brand Agents [Firsthand for Marketers](https://www.firsthand.ai/marketers) 00 1 Share your brand story Bring your brand’s voice and offerings to life with AI-powered Brand Agents that deliver the right information at the right time, distributed across the channels where consumers need you. 00 2 Educate consumers on your offerings Dynamically adapt your messaging to highlight the key benefits and features of your offerings, routing consumers to the right destination that matches their in-moment need. 00 3 Generate and qualify more leads Engage potential customers with your expertise and premium content while capturing information to fuel more personalized outreach and qualification. 00 4 Reach new audiences Expand beyond your own channels with content-rich brand experiences that automatically discover and attract new audiences. 00 5 Streamline your path to conversion Match consumers with the right information at the right moment, seamlessly guiding them to highly relevant landing pages that reduce drop-offs and accelerate conversions. 00 6 Learn more about your customers Uncover rich, persona-level insights beyond basic metrics, informing more effective marketing, product, and business strategies Firsthand solutions ### How publishers use Brand Agents [Firsthand for Publishers](https://www.firsthand.ai/publishers) 00 1 Unlock new revenue streams Maximize the value of your premium content by offering marketers an AI-powered ad solution that safely integrates their Brand Agents with your property, leveraging shared data to deliver personalized brand experiences and create new revenue opportunities. 00 2 Convert readers into subscribers Encourage readers to subscribe by highlighting the value of your premium content at the right moments in their journey. 00 3 Drive reader engagement Show readers the right content at the right time from across your portfolio, adapting recommendations to keep readers deeply engaged with your media. 00 4 Fuel commerce through context Transform product discovery and purchase journeys by contextually surfacing relevant sponsored products within your content experiences ### Transform how your brand connects with consumers in the AI era Launch your first campaign in a matter of weeks — no AI expertise or resources required. [Schedule a Demo](https://www.firsthand.ai/contact) AI-powered Brand Agents built for marketers and publishers to engage consumers with their knowledge, everywhere. [Twitter/X](https://x.com/firsthandlabs)[LinkedIn](https://www.linkedin.com/company/99490191/) Company [About](https://www.firsthand.ai/about)[Careers](https://www.firsthand.ai/careers)[News](https://www.firsthand.ai/news)[Privacy Policy](https://www.firsthand.ai/privacy-policy) Platform & Solutions [Platform](https://www.firsthand.ai/platform)[Marketers](https://www.firsthand.ai/marketers)[Publishers](https://www.firsthand.ai/publishers) [TOP](https://www.firsthand.ai/) @2026 Firsthand. All rights reserved. Iframe is blocked. Accept cookies to load it. Preferences Accept All